Food Photography & Packaging Design Melbourne
Food photography that understands the package
Great food photography has to do more than look appetising. It has to work within a brand, a package and a marketing campaign. At Murray Betts Group, we combine commercial food photography with extensive experience in packaging and graphic design. From styled food photography and product shots to finished packaging, advertising and digital content, we understand how the image needs to work in the final application.
Food photography doesn't exist in isolation.
An image destined for packaging has to work with typography, branding, mandatory information and the physical constraints of the pack. With extensive experience in both commercial photography and packaging design, Murray Betts Group understands the complete process — from planning and photographing the food through to its final use across packaging, advertising, point-of-sale and digital marketing.
Food photography for your business
Packaging & labels
Photography created with the final pack design and reproduction requirements in mind.
New product launches
Photography for new ranges, product introductions, sales presentations and retailer communications.
Product photography
Clean, controlled studio photography of packaged and unpackaged products.
Advertising & campaigns
Styled hero imagery for print, point-of-sale and promotional campaigns.
Websites & social media
A consistent library of food and product imagery for digital marketing.
Experience across the food industry
From smallgoods, bakery and prepared meals to retail products and specialty foods, we've worked with food businesses to create imagery and packaging designed to perform in the marketplace.
If you're planning new packaging, launching a product or simply need fresh food imagery for your marketing, I'd be happy to discuss what you're looking to achieve.